"An excellent service all round. We mainly dealt with Charlie and had help from Zoey too. Great knowledge and advice regarding pensions. Cannot fault it at all. If was possibly to give 11 out of 10 we would. Would highly recommend."
Independent Chartered Financial Planners
Our business is built on expertise, experience and a willingness to go that extra mile for clients. Long term client relations are critical to our business success, allowing us to provide flexible tailored financial advice.
Chartered
Independent
About Us
Informed Financial Planning (IFP) was founded in 2004 by Kevin Ferriby, as he believed there was a place in the market for a small modern firm with a set of highly skilled and qualified financial planners, who truly have client service at their core.
By 2006, IFP were the first firm in Yorkshire to be awarded Corporate Chartered Status— a milestone we still proudly acknowledge today, alongside 50 other awards and accreditations in our trophy cabinet.
For more than two decades, IFP continues to deliver expert, independent, and Chartered advice. As the business has expanded, so has the board of directors. In 2022, Kevin Ferriby executed a management buyout, assuming the role of Chairman of IFP, while Josh Richardson seamlessly transitioned into the position of Managing Director. A new board was introduced, signalling a strategic move to safeguard the business’ longevity and protect our clients and employees.
With a fresh board of directors and a team of 7 financial planners who have over 100 years combined experience in the industry, we are confidently poised to uphold our founding principle: delivering peace of mind through independent financial advice.
Our Philosophy
Innovative
Innovative and forward thinking, we are always open to new ideas and strategies to improve our range of client services.
Trusting
Our open and honest approach from the outset helps nurture a trusting relationship on both sides.
Personable
Simplifying often complex issues as much as possible, with an aversion to industry jargon, we say it how it is.
Available
We have a dedicated adviser team available when required, supportive and up to date with your situation.
Services For Every Situation
We cater for those seeking personal and business financial advice, incorporating a number of vital services. Our personable approach to client relations has seen us receive excellent feedback and an array of industry awards.
True To Our Yorkshire Roots
A proud Yorkshire based Independent Chartered Financial Planner, we have clients across the UK with offices in Hull, Leeds and Barnsley. Using cutting edge technology there are no physical barriers to client location but where possible we prefer face to face meetings.
Meet The Team
Our team is the heartbeat of what we do, our means of connecting with our clients and building long lasting relationships. Like all good teams we have different characters, personalities and skills sets - coming together to form a formidable group.
Meet The Team
Book a no obligation meeting at no cost to you
